SpaceX launched 27 Kuiper satellites for Amazon aboard a Falcon 9 last night from Space Launch Complex 41 at Cape Canaveral Space Force Station. Liftoff was at 2:30 AM ET.

This morning’s launch was the debut flight for SpaceX’s newest Falcon 9 booster, B1096. It flew flawlessly, and touched down safely aboard ASDS ‘A Shortfall of Gravitas’ about eight and a half minutes after liftoff. B1096 and ASOG will now return to Port Canaveral in a few days, where the booster will be offloaded and returned to SpaceX’s Hangar X at Kennedy Space Center. There, it will be inspected, refurbished and prepared for its next mission.

While the first stage was touching down at sea, the second stage and payload continued towards orbit, which it achieved roughly at the same time as B1096’s touchdown. At T+0:52:43, the second stage was reignited to place the payloads in the final orbit, and the payload released shortly thereafter.

Successful deployment of all KF-01 satellites confirmed

— SpaceX (@SpaceX) July 16, 2025

Project Kuiper

Project Kuiper, a subsidiary of Amazon founded in April 2019, will deploy a constellation of 3,236 Low Earth orbit satellites to deliver low-latency broadband connectivity worldwide. The Federal Communications Commission granted Amazon approval on July 30, 2020, to launch and operate half of its satellites (1,618) by July 30, 2026, with the remainder due by July 30, 2029, and service is slated to begin once the first 578 satellites are in orbit. Under the leadership of president Rajeev Badyal, Kuiper Systems LLC is positioning itself to bridge digital divides and support Amazon Web Services clients across underserved regions.

If that sounds just like Starlink, it is, more or less. The two services are competitors, albeit a competition with Starlink that is many years, thousands of satellites, and millions of customers ahead of Amazon, who is just getting started building out their constellation.

Full‐scale deployment of Project Kuiper commenced in April 2025 with United Launch Alliance’s Atlas V rockets launching the initial batches, followed by a second Atlas V mission on June 23.

Amazon has earmarked around $23 billion for Kuiper’s build-out, primarily to cover launch and manufacturing costs, and projects annual revenue of $7.2 billion by 2032 with up to seven million subscribers. The company has secured 92 launches from United Launch Alliance, ArianeGroup, and Blue Origin—along with additional slots on SpaceX rockets—to accelerate its rollout, and plans three consumer service tiers offering speeds up to one gigabit per second.

As Amazon races to match SpaceX’s Starlink, which already boasts over six million users, Project Kuiper represents a strategic bet on owning its digital infrastructure and tapping into a satellite internet market forecast to exceed $1 trillion in the coming decade.

Launch Replay

Next Launch

Mission	Falcon 9 Block 5 | O3b mPower 9‑10
Organization	SpaceX
Location	Cape Canaveral SFS, FL, USA
Rocket	Falcon 9 Block 5
Pad	Space Launch Complex 40
Status	To Be Confirmed
Status Info	Awaiting official confirmation – current date is known with some certainty.
Window Opens	Monday, 07/21/2025 5:00:00 PM EDT
Window Closes	Monday, 07/21/2025 8:13:00 PM EDT
Destination	Medium Earth Orbit
Mission Description	2 high-throughput communications satellites in Medium Earth Orbit (MEO) built by Boeing and operated by SES.